Welcome to the Publisher Data Exchange (PDE), a BusinessWatch Network Property, developed with a consortium of top business publishers and their combined data assets allowing you to highly target prospects with B2B website display ads, warm these prospects up to your offer, and then deliver your postal and/or email offer to close the sale. You control the timing and frequency of how the ads are served up, and when in the cycle your postal or email offer arrives. Finally, true multichannel marketing that you can fully control.
It all starts with the deep selects offered by the Publisher Data Exchange, choosing just the prospects that really work for your offer - no more placing website ads shotgun style across the internet. Next, the ad campaign runs two to eight weeks, with your display ads following the specific prospects around the internet, presented via a wide network of web-sites. Your display ads warm up the prospects on a conscious and subconscious level, until your postal and/or email offer arrives later, garnering a much higher response rate than if arriving cold.
For instance, you can place an online ad campaign lasting six weeks, to highly targeted recipients, receiving 30 display ads over that time, and have your postal or email offer, show up after the fourth week, when these prospects have been fully warmed up. In fact, you can do any combination of timing for display ads and postal or email. The display ads warm up your postal or email offer, but the display ads are also a response vehicle themselves, offering yet another channel both before and after your offer's arrival for a potential click-through and sale.
Selects below can be futher segmented and refined (as an example, within Information Technology, we can identify Networking), so please contact for counts. Also please contact us to discuss program details and combined channel discount pricing. |
