The most-popular and longest-running sustainable living magazine, Mother Earth News provides expert editorial coverage of organic and whole foods, green transportation, eco-friendly products, renewable energy, natural health, and green building. These subscribers have opted-in to receive 3rd party email solicitations. This provides mailer's with a great vehicle to reach these eco-conscious individuals whether as a stand-alone email, or as a multi-touch email/postal campaign (please inquire for details).
Email specifications
Space reservation: minimum of 14 working days prior to 1st blast
Material deadline: minimum of 7 working days prior to 1st blast
Material requirements: HTML & Text Only versions required. HTML piece should contain images hosted by your server and linked to the HTML as an absolute URL. HTML code should be basic to allow for differences in email clients (ie: no layers, rollovers, CSS). Mailer is responsible for testing the HTML for compatibility with all major email clients prior to submission. Images should be in JPG or GIF formats (size: approx 10-15k each file). Text should submitted as a Word document and contain no images.
From Line: will read from Mother Earth News
Revisions: 1 revision is allowed at no charge, please inquire for fees beyond that.
Cancellations: $250/F with written notice a minimum of 3 working days prior to blast.
Payment due: 30 Days after blast.
Lifestyle & Purchase Behavior
- 97% garden; average garden size is 339 sq. ft.
- 84% think it is important to grow plants using organic gardening methods
- 78% are willing to pay more for organic food / products
- 95% cook from scratch
- 80% use food/nutrition to promote good health
- 74% plan to purchase a solar or wind energy system in the next 24 months
- 80% think it’s important to purchase environmentally friendly products
- 81% are willing to pay more for a product that is environmentally friendly
- 90% purchase organic/natural products
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