Van Bourgondien's - Dutch Bulbs Mailing List

Part of the Gardens Alive! family of horticulture catalogs, Van Bourgondien's has been growing and selling quality Dutch bulbs since 1893.

SEGMENTS COUNTS THROUGH 02/28/2025
110,248 TOTAL UNIVERSE / BASE RATE $100.00/M
 60,605 12 MONTH BUYERS     + $10.00/M
 29,347 6 MONTH BUYERS     + $15.00/M
 11,292 3 MONTH BUYERS     + $20.00/M
  FUNDRAISING RATE     $75.00/M
  PUBLISHING RATE     $80.00/M
DESCRIPTION
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For more than 120 years, the Van Bourgondien family has been growing and selling quality Dutch Bulbs including tulips, begonias, peony, lily, gladiolus, daffodils and more.  Their expert staff, catalog and web site offer planting schedules, tips, advice and tools to help any gardener achieve professional results.  Customers place orders via catalog and online with many subscribing to the DutchBulbs.com newsletter to receive helpful gardening tips, member only discounts and advance notice of new introductions.

 

Demographics

• Majority Homeowners

• 56% Women

• Age 50+

• $60,000 Average Income

 

The Van Bourgondien's customer is a loyal and devoted gardener who relies on Van Bourgondien's for high-quality gardening supplies and, like a healthy bulb, they reappear every year to make additional purchases to keep their gardens beautiful. Affluent and entering the golden years, the Van Bourgondien's customer is a proud homeowner who seeks to beautify their abode inside and out.  They enjoy the convenience of direct shopping and utilize it for an increasing number of goods and services including: home décor, apparel, publications, subscription services, travel offers, financial services, outdoor ornaments, and apparel for themselves and their family.

 

Van Bourgodien's buyers are recommended for

  • Crafts
  • Gardening
  • Apparel
  • Health
  • Home Décor
  • Pet Products
  • Shelter and Women’s Magazines
  • Socially and Environmentally-Friendly Causes
ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: OPT-OUT 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 56% FEMALE 27% MALE  
SPENDING: $55.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $32.00/M
$25+ BUYERS   $16.00/M
$50+ BUYERS   $21.00/M
$75+ BUYERS   $26.00/M
3 MONTH HOTLINE   $20.00/M
6 MONTH HOTLINE   $15.00/M
CREDIT CARD BUYERS   $12.00/M
GENDER/SEX   $9.00/M
SCF   $9.00/M
STATE   $9.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $2.50/M
E-MAIL  $60.00/F
FTP  $60.00/F
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