|
COUNTS THROUGH 10/05/2020 |
|
|
| 11,690,621 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 186,648 |
MONTHLY HOTLINE |
$70.00/M
|
| 7,274,865 |
EMAIL |
$45.00/M
|
| 7,569,324 |
PHONES |
$70.00/M
|
|
|
|
AAA Cash Advantage Payday Loan applicants have all applied or registered in response to a direct mail or internet offer for a no collateral cash advance or payday loan. Most of these applicants are employed and are only in need of a of a short term loan or cash advance until their next paycheck. During these challenging economic times, the amount of consumers seeking short term loans has increased, many just need assistance for as little as 1 week and they are back to spending. These consumers would be ideal for any credit related offer, many are homeowners and full selections are available. Also ideal for education offers, opportunity, catalogs & general merchandise, sweeps, insurance, magazines, etc.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL/INTERNET |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
55% FEMALE 40% MALE |
|
|
| AGE |
$6.00/M |
| DEMOGRAPHIC SELECT |
$6.00/M |
| DWELLING TYPE |
$6.00/M |
| ETHNICITY |
$6.00/M |
| GENDER/SEX |
$6.00/M |
| HOME OWNER |
$6.00/M |
| HOUSEHOLD INCOME SELECT |
$6.00/M |
| MARITAL STATUS |
$6.00/M |
| PRESENCE OF CHILDREN |
$6.00/M |
| SCF |
$6.00/M |
| STATE |
$6.00/M |
| ZIP |
$6.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/ |
| CD ROM |
$50.00/F |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| MAG TAPE |
$50.00/F |
|
