SECURITY PLUS Mailing List

Buyers of non lethal self-protection devices from the web, magazines and retail. Men & women who are concerned about their safety and well being. These TV spots show individuals how to avoid trouble by using products designed to ward off criminals. People just don't feel totally safe anymore and are buying these items to keep in their pockets and purses for protection.

SEGMENTS COUNTS THROUGH 01/07/2022
879,914 TOTAL UNIVERSE / BASE RATE $100.00/M
 76,315 DECEMBER 2021 HOTLINE     $110.00/M
 75,906 NOVEMBER 2021 BUYERS & INQUIRERS     $100.00/M
 74,391 OCTOBER 2021 BUYERS & INQUIRERS     $100.00/M
 590,023 2021 BUYERS & RESPONDENTS     $85.00/M
DESCRIPTION

Buyers of non lethal self-protection devices.  This is the

best-known company of its kind in the nation. This list

should be used by insurance companies, fitness and workout groups,

women’s groups, fraternal organizations, publishers, gun enthusiasts, credit

card users, and political groups. They have made an average

purchase of $50.00 by credit card.

 

SOURCE:

 DIRECT MAIL, TV, RADIO

 

 

30% NEWSPAPER INSERTS (FSI)

 

SELECTIONS:

STATE,ZIP,GENDER,PRESENCE OF C/C, PRESENCE OF CHILDREN

 

MINIMUM ORDER:

5,000

RESTRICTIONS:

TWO SAMPLE MAIL PIECES MUST BE SUBMITTED FOR APPROVAL

 

TERMS:

30 DAYS FROM MAIL DATE

 

UPDATE:

MONTHLY THRU DECEMBER 2021

 

CONTACT:

MIKE SCHER

 

PIONEER PACIFIC, AS LIST MANAGER, IS NOT RESPONSIBLE

FOR MAILING RESULTS OR FOR THE CONTENT OF THE MAILING

LIST IT REPRESENTS

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 70% DIRECT MAIL 30% NEWSPAPER INSERTS (FSI) 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 65% FEMALE 35% MALE  
SPENDING: $105.95 AVERAGE ORDER 
SELECTS
CREDIT CARD BUYERS   $10.00/M
GENDER   $10.00/M
MULTI BUYERS   $10.00/M
PRESENCE OF C/C   
PRESENCE OF CHILDREN   
STATE,ZIP   
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $60.00/F
EMAIL  $50.00/F
FTP  $60.00/F
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