|
COUNTS THROUGH 01/07/2022 |
|
|
| 2,909,399 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
| 104,116 |
DECEMBER 2021 CAT HOTLINE |
$100.00/M
|
| 103,982 |
NOVEMBER 2021 CAT SUPPLY BUYERS |
$90.00/M
|
| 103,801 |
OCTOBER 2021 CAT SUPPLY BUYERS |
$90.00/M
|
| 1,240,175 |
LAST 12 MONTH CAT SUPPLY RESPONDERS |
$75.00/M
|
| 103,901 |
DECEMBER 2021 DOG SUPPLY HOTLINE |
$100.00/M
|
| 102,786 |
NOVEMBER 2021 DOG SUPPLY BUYERS |
$90.00/M
|
| 104,510 |
OCTOBER 2021 DOG SUPPLY BUYERS |
$90.00/M
|
| 1,128,919 |
LAST 12 MONTH DOG SUPPLY RESPONDERS |
$75.00/M
|
|
|
|
These are people who have responded to a national direct mail promotion that has welcomed them into their new homes or apartments. All of these respondents ordered quality pet brand foods and treats such as Nutro, Iams, Eukuneba, Science Diet, Nature’s Recipe, Pet Gold, Pro Plan, and Waltham and they were delivered by UPS ground service. Averaged sale was $39.99 and 75% paid by credit card.
|
|
USER INSIGHT:
|
CATALOG SALES, MAGAZINE SUBSCRIPTIONS, PET STORES, SUPERMARKETS, AND KENNEL CLUBS.
|
|
MINIMUM ORDER:
|
5,000
|
|
RESTRICTIONS:
|
TWO SAMPLE MAIL PIECES MUST BE SUBMITTED FOR APPROVAL
|
|
TERMS:
|
30 DAYS FROM MAIL DATE
|
|
UPDATE SCHEDULE:
|
MONTHLY
|
|
COUNTS THRU:
|
DECEMBER 2021
|
|
CONTACTS:
|
MICHAEL SCHER
|
|
PIONEER PACIFIC, AS LIST MANAGER, IS NOT RESPONSIBLE FOR MAILING RESULTS OR FOR THE CONTENT OF THE MAILING LIST IT REPRESENTS
|
|
|
| MARKET: |
BUSINESS AND CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
70% FEMALE 30% MALE |
| SPENDING: |
$49.99 AVERAGE ORDER |
|
|
| COMPETITIVE OFFER |
$75.00/F |
| DOG/CAT SELECT |
$7.00/M |
| GENDER/SEX |
$7.00/M |
| MULTI BUYERS |
$10.00/M |
| SCF |
$7.00/M |
| STATE |
$7.00/M |
| ZIP |
$7.00/M |
| ADDRESSING |
| KEY CODING |
$8.00/M |
| CD ROM |
$60.00/F |
| EMAIL |
$50.00/F |
| FTP |
$60.00/F |
| P/S LABELS |
$8.00/M |
|
