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Each of these individuals made a recent purchase or responded to a television infomercial mostly for diet/beauty products, exercise equipment, or household appliances.
They also responded within the last 15 months to a telemarketing offer to subscribe to two or more magazines, with the price being charged to their credit card on a monthly, pro-rated basis over the life of the subscriptions (90% are for three years). Many subscribe to as many as a dozen magazines using this service.
Test this list for credit card offers, subscriptions, travel offers, book clubs, insurance, home improvement products, diet products, beauty aids, and much, much, more!
Unit of Sale:
75
Maintenance:
NCOA'd 4/04 Updated 2/03
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