|
COUNTS THROUGH 08/09/2016 |
|
|
| 4,533,854 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
| 814,948 |
0-3 MONTH BUYERS |
$100.00/M
|
| 2,342,762 |
0-6 MONTH BUYERS |
$95.00/M
|
| 4,533,854 |
0 12 MONTH BUYERS |
$90.00/M
|
|
|
|
Age is NOT selectable
Each of these parents of children between the ages of 4 and 13 have purchased books and magazines from this book club which carefully evaluates and then makes available on a monthly basis new titles, classics, picture, story and activity books in a fun-to-read monthly bulletin. Books are chosen by parent and child together.
Average age of parent on this list is 34. Average age of child is under seven. 85% are married, 48% are college graduates, and average household income is $55,000.
This list is available for telemarketing!
Children's age ranges are no longer selectable.
Sample mail piece or phone script required for approval; catalog offers must send two (2) actual copies of the catalog. Prepayment required of all first time mailers.
Unit of Sale:
25
Maintenance:
Updates Monthly |
|
| POPULARITY: |
 97 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL, SPACE ADS, PACKAGE INSERTS |
| PRIVACY: |
UNKNWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER |
$5.00/M |
| INCOME |
$5.00/M |
| PHONES |
$20.00/M |
| STATE/SCF |
$5.00/M |
| T/M SURCHARGE |
$20.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
