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These customers are conservative Christian families who are currently teaching their children at home. The average homeschool family has four children, and will spend between $400 and $600 on educational materials per student each year.
Buyers have purchased homeschooling materials while attending homeschooling conventions and seminars throughout North America, or have made purchases in response to print advertising in homeschooling publications.
This list should test well for offers appealing to home and family: general and religious merchandise catalogs, Bible studies and curriculum, all types of educational materials and software, tapes and CDs, videos, book and music clubs, subscriptions, as well as selected offers for fundraising and conservative social issues.
Complete sample mailing piece is required on tests and continuations. Prepayment required of all first time mailers.
Maintenance:
NCOA'd June 16, 2016 |
