(FORMERLY: Klingspor The Sanding Catalogue)
“The Sanding Catalogue” woodworker buyers are mostly male (92%) with an average age of 59. They are craftsmen and hobbyists who buy the highest quality tools, supplies, sanding and finishing products to build household furniture, kitchen cabinets, toys, indoor and outdoor tables and chairs, tree houses and other projects for their home, family and friends. These older married homeowners work on indoor and outdoor wood projects with a passion but they are also gardeners and do-it-yourselfers by nature.
These buyers have workshops and as their skill levels increase so does their need for new table saws, jig saws, lathing tools and materials to outfit their workshops.
This audience will respond well to woodworking and DIY magazines, project and home plans, work apparel and gardening catalogs, newsletters, home maintenance, credit card and donor offers. |
