|
COUNTS THROUGH 03/07/2025 |
|
|
| 7,250,651 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 457,369 |
BOATING |
+
$10.00/M
|
| 4,388,142 |
CAMPING/HIKING |
+
$10.00/M
|
| 357,146 |
SKIING |
+
$10.00/M
|
| 792,959 |
TENNIS |
+
$10.00/M
|
| 1,797,225 |
FISHING/HUNTING |
+
$10.00/M
|
| 977,411 |
OUTDOOR APPAREL/EQUIPMENT BUYER HOTLINE |
+
$10.00/M
|
| |
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
| |
DEPLOYMENT |
+
$20.00/M
|
|
|
OUTDOOR SPORTS ENTHUSIASTS
Leisure time enjoyed in outdoor activities. Look forward to weekend getaways and relish individual accomplishments.
Background/Identity
* Male 66% Females 34%
* Some married with families
Lifestyle/Finances
* Outdoor hobbies shape their lifestyle
* Disposable income spend on equipment upgrades
Target Market
Target for subscriptions, apparel, books, vacations, collectibles and affinity credit cards
Median Age 33
Median Income $45,000
Email addresses available!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
34% FEMALE 66% MALE |
|
|
| 90-DAY MOB HOTLINE |
$10.00/M |
| AGE |
$7.50/M |
| BACKGROUND/IDENTITY |
|
| BANK CARDS |
$10.00/M |
| CHILDREN BY AGE |
$5.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER/SEX |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP +4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
