Profile America Homeowners Mailing List

Financially stable, established & responsible; security-minded; eager to protect their investment. Responsive to home design and home improvement offers.

SEGMENTS COUNTS THROUGH 06/06/2025
46,334,785 TOTAL UNIVERSE / BASE RATE $70.00/M
 6,688,729 12 MONTH NEW HOMEOWNERS     + $10.00/M
 17,949,256 AFFLUENT HOMEOWNERS     + $5.00/M
 16,879,402 HOMEOWNERS WITH CHILDREN     + $5.00/M
 5,505,751 HOME EQUITY LOAN PROSPECTS     + $5.00/M
 2,106,734 VACATION HOMES     + $15.00/M
DESCRIPTION
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PROFILE AMERICA HOMEOWNERS

 

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Financially stable, established & responsible; security-minded; eager to protect their investment  Responsive to home design and home improvement offers.

 

Median Age              42


Median Income        $50,000 

 

Spending Habits


** Constantly looking for products and services to upgrade and maintain the value of their homes. 

 

** Responsive to direct mail and telemarketing promotions for various offers.

 

** Valuable market for offers including: credit cards, home equity loans and refinancing; catalogs, home maintenance products and services as well as vacation and travel.

 

Email addresses available!

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SELECTS
AGE   $7.50/M
BANK CARDS   $10.00/M
EMAIL ADDRESS   $85.00/M
EMAIL TRANSMISSION   $20.00/M
GENDER   $5.00/M
INCOME   $7.50/M
INTEREST SELECTS   $10.00/M
MARITAL STATUS   $5.00/M
PRIZM   $10.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ZIP + 4   $6.50/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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