|
COUNTS THROUGH 06/06/2025 |
|
|
46,334,785 |
TOTAL UNIVERSE / BASE RATE |
$70.00/M |
6,688,729 |
12 MONTH NEW HOMEOWNERS |
+
$10.00/M
|
17,949,256 |
AFFLUENT HOMEOWNERS |
+
$5.00/M
|
16,879,402 |
HOMEOWNERS WITH CHILDREN |
+
$5.00/M
|
5,505,751 |
HOME EQUITY LOAN PROSPECTS |
+
$5.00/M
|
2,106,734 |
VACATION HOMES |
+
$15.00/M
|
|
PROFILE AMERICA HOMEOWNERS

Financially stable, established & responsible; security-minded; eager to protect their investment Responsive to home design and home improvement offers.
Median Age 42
Median Income $50,000
Spending Habits
** Constantly looking for products and services to upgrade and maintain the value of their homes.
** Responsive to direct mail and telemarketing promotions for various offers.
** Valuable market for offers including: credit cards, home equity loans and refinancing; catalogs, home maintenance products and services as well as vacation and travel.
Email addresses available! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
AGE |
$7.50/M |
BANK CARDS |
$10.00/M |
EMAIL ADDRESS |
$85.00/M |
EMAIL TRANSMISSION |
$20.00/M |
GENDER |
$5.00/M |
INCOME |
$7.50/M |
INTEREST SELECTS |
$10.00/M |
MARITAL STATUS |
$5.00/M |
PRIZM |
$10.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ZIP + 4 |
$6.50/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|