|
COUNTS THROUGH 06/06/2025 |
|
|
| 46,334,785 |
TOTAL UNIVERSE / BASE RATE |
$70.00/M |
| 6,688,729 |
12 MONTH NEW HOMEOWNERS |
+
$10.00/M
|
| 17,949,256 |
AFFLUENT HOMEOWNERS |
+
$5.00/M
|
| 16,879,402 |
HOMEOWNERS WITH CHILDREN |
+
$5.00/M
|
| 5,505,751 |
HOME EQUITY LOAN PROSPECTS |
+
$5.00/M
|
| 2,106,734 |
VACATION HOMES |
+
$15.00/M
|
|
|
PROFILE AMERICA HOMEOWNERS

Financially stable, established & responsible; security-minded; eager to protect their investment Responsive to home design and home improvement offers.
Median Age 42
Median Income $50,000
Spending Habits
** Constantly looking for products and services to upgrade and maintain the value of their homes.
** Responsive to direct mail and telemarketing promotions for various offers.
** Valuable market for offers including: credit cards, home equity loans and refinancing; catalogs, home maintenance products and services as well as vacation and travel.
Email addresses available! |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$7.50/M |
| BANK CARDS |
$10.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER |
$5.00/M |
| INCOME |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP + 4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|