NEW YOUNG FAMILIES
Cost conscious & value-minded young families with many needs to fulfill.
Lifestyle/Finances
* Young families just starting out
* Working their way up the ladder with sufficient income to handle credit obligations.
* Some first-time homeowners
* Some just beginning to raise families
Spending Habits
* Very cost conscious-seeking value and bargains in all their purchases
Target Market:
Excellent candidates for credit cards, household items, insurance, electronic and tape/video/CD products, lotteries and sweepstakes.
Median Age 27
Median Income $29,000
Email addresses available!
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