|
COUNTS THROUGH 03/07/2025 |
|
|
| 4,416,569 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 4,416,569 |
ETHNICS PUSHING FORWARD |
$55.00/M
|
| 1,520,531 |
AFRICAN AMERICAN FAMILIES |
+
$5.00/M
|
| 2,881,794 |
HISPANIC AMERICAN FAMILIES |
+
$5.00/M
|
| |
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
| |
DEPLOYMENT |
+
$20.00/M
|
|
|
ETHNICS PUSHING FORWARD
Middle to upper-middle income African American & Hispanic families; many homeowners with two incomes.
Lifestyle/Finances
** Own homes in the suburbs
** Family oriented
** Children range in age from very younG to mid-teens
** College planned for children
Leisure Activities/Interests
** Take vacations
** Dine out often
Target Market
Responsive to credit card, insurance, magazine and self-improvement offers.
Median Age 38
Median Income $41,000
Email addresses available!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$7.50/M |
| BANK CARDS |
$10.00/M |
| CHILDREN BY AGE |
$5.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER |
$5.00/M |
| HOMEOWNERS |
$5.00/M |
| INCOME |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP + 4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
