|
COUNTS THROUGH 03/07/2025 |
|
|
| 8,690,027 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 8,690,027 |
BABY BOOMER BUYERS |
$55.00/M
|
| 3,396,217 |
90 DAY MAIL ORDER BUYERS |
+
$10.00/M
|
| 6,633,162 |
MULTI-BANK CARD HOLDERS |
+
$10.00/M
|
| |
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
| |
DEPLOYMENT |
+
$20.00/M
|
|
|
BOOMER BUYERS
Members of the forever young generation; higher than average household assets & spending power.
Background/Identity
** Born between 1946 and 1964
** Have raised families
** Thrived in a highly competitive work era
** Fast becoming the largest segment of society
Spending Habits
Ideal audience for financial, insurance, health and fitness, vacation and travel, subscription, electronics and entertainment offers.
Median Age 45
Median Income $52,000
Email addresses available! |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$7.50/M |
| BANK CARDS |
$10.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| FREQUENT FLYERS |
$5.00/M |
| GENDER |
$5.00/M |
| HOMEOWNERS |
$5.00/M |
| INCOME |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| OCCUPATION |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP + 4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
