|
COUNTS THROUGH 03/07/2025 |
|
|
| 4,519,437 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 4,519,437 |
12 MONTH MAIL ORDER BUYERS |
$55.00/M
|
| 3,616,181 |
HOMEOWNERS |
+
$5.00/M
|
| 1,187,709 |
AGE 50+ |
+
$7.50/M
|
| |
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
| |
DEPLOYMENT |
+
$20.00/M
|
|
|
BARGAIN HUNTERS
Looking for a deal. No loyalty to stores or brands; coupon clipper & lottery/sweeps entrants.
Background/Identity
Mix of older and younger families
Lifestyle/Finances
** Low-to-middle income
** Lower than average property values
Spending Habits
** Coupon clippers, lottery/sweeps participants
**Extremely cost conscious - no store or brand loyalty
Median Age 41
Median Income $25,000
Email addresses available!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| 30-DAY NEW MOVERS |
$10.00/M |
| 90-DAY MOB HOTLINE |
$10.00/M |
| BANK CARDS |
$10.00/M |
| CHILDREN BY AGE |
$5.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER |
$5.00/M |
| INCOME |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP + 4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
