|
COUNTS THROUGH 03/07/2025 |
|
|
6,899,296 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
6,899,296 |
50+ AND STILL GOING STRONG |
$55.00/M
|
101,529 |
90 DAY MAIL ORDER BUYERS |
+
$10.00/M
|
5,048,953 |
BANK CARD HOLDERS |
+
$10.00/M
|
|
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
|
DEPLOYMENT |
+
$20.00/M
|
|
50+ & STILL GOING STRONG

Active, social, mature individuals; many retired or semi-retired; living on modest income.
Background/Identity
** Generally look, act and feel younger than they are.
Spending Habits
** Bargain hunters ** Coupon clippers ** Responsive to sweepstakes, magazines, fund raisers, general merchandise and medical / health offers.
Median Age 61
Median Income $30,000
Email addresses available!
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
AGE |
$7.50/M |
BANK CARDS |
$10.00/M |
EMAIL ADDRESS |
$85.00/M |
EMAIL TRANSMISSION |
$20.00/M |
GENDER/SEX |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME SELECT |
$7.50/M |
INTEREST SELECTS |
$10.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
MARITAL STATUS |
$5.00/M |
PRIZM |
$10.00/M |
SCF |
$5.00/M |
STATE |
$5.00/M |
ZIP |
$5.00/M |
ZIP + 4 |
$6.50/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|