|
COUNTS THROUGH 03/07/2025 |
|
|
| 6,899,296 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 6,899,296 |
50+ AND STILL GOING STRONG |
$55.00/M
|
| 101,529 |
90 DAY MAIL ORDER BUYERS |
+
$10.00/M
|
| 5,048,953 |
BANK CARD HOLDERS |
+
$10.00/M
|
| |
EMAIL ADDRESSES AVAILABLE (INQUIRE) |
$85.00/M
|
| |
DEPLOYMENT |
+
$20.00/M
|
|
|
50+ & STILL GOING STRONG
Active, social, mature individuals; many retired or semi-retired; living on modest income.
Background/Identity
** Generally look, act and feel younger than they are.
Spending Habits
** Bargain hunters
** Coupon clippers
** Responsive to sweepstakes, magazines, fund raisers, general merchandise and medical / health offers.
Median Age 61
Median Income $30,000
Email addresses available!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$7.50/M |
| BANK CARDS |
$10.00/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER/SEX |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME SELECT |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP + 4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
