|
COUNTS THROUGH 03/07/2025 |
|
|
| 5,396,465 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 736,373 |
90 DAY MAIL ORDER BUYERS |
+
$10.00/M
|
| 4,078,993 |
BANK CARD HOLDERS |
+
$10.00/M
|
|
|
$eniority Plu$
Affluent, upscale seniors; primarily retirees; earning much of their income from investements; free to indulge in their life-long hobbies and dreams
Median Age 59
Median Income $65,000
Background/Identity
Primarily retirees with plenty of leisure time
Leisure Activities/Interests
Concerned with health, political and financial issues
Target Market This market offers potential candidates for insurance, fundraising, travel, publications and upscale merchandise offers.
Email addresses available |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD, COMPILED LISTS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$7.50/M |
| EMAIL ADDRESS |
$85.00/M |
| EMAIL TRANSMISSION |
$20.00/M |
| GENDER |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME |
$7.50/M |
| INTEREST SELECTS |
$10.00/M |
| LEISURE ACTIVITIES/INTERESTS |
|
| LENGTH OF RESIDENCE |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| PRIZM |
$10.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP + 4 |
$6.50/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
