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There are over 55 million Hispanics in the U.S. making them the largest minority group in the country. The Hispanic community’s buying power is $1.3 trillion annually. Among the purchases by the consumers on our Hispanic Masterfile – Postal and Email file are apparel and footwear, electronics, children’s products, insurance, and all-natural products. Hispanics shop online and at major retailers and are very brand loyal. They are early adopters of technology and own and use smartphones and tablets more than any other Americans. They are also more influenced by marketing across all channels and devices.
Our Hispanic American Masterfile – Postal and Email file consists of 18MM+ individuals and 12MM+ households. These individuals are multi-sourced by buyer categories, lifestyle interests, donor categories, buying behaviors and patterns, life events, shopping habits and behavior triggers.
Hispanic American Lists:
Buyer Advantage Spanish Language News & Magazine Subscribers
Feeling Lucky Spanish Speaking Households
Hispanic American Catalog Shoppers Credit Now Pay Later
Spanish Speaking Households
Spanish Speaking Religious Subscribers & Buyers
Spanish Speaking Social Networking Community
Spanish Speaking Women Who Shop By Mail
Unbanked Hispanics
Focus USA offers over 2,000 selections on the Hispanic American Masterfile – Postal and Email file. Please inquire about our Hispanic lists and the availability of selects on these individual lists.
Source: Proprietary Surname/First Name Formula and Census Data Overlayed with MOB, Self-Reported, Transactional and Demographic Data
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