Personal Portfolio Management Stock Charting Software Buyers Mailing List

Reach affluent individual investors who are actively tracking the performance of stocks, bonds and mutual funds held in their personal portfolios. These tech-savvy investors have purchased via direct mail a technical charting software package designed for the investor who really wants to dig into market analysis. It includes an interactive financial information service offering sophisticated charts and graphs for equities traded on the NYSE, AMEX and NASDAQ. All of these highly motivated, serious investors have paid with a major credit card and have indicated on their software registration that they currently subscribe to at least one major financial publication.

SEGMENTS COUNTS THROUGH 02/08/2021
97,752 TOTAL UNIVERSE / BASE RATE $105.00/M
 97,752 12 MONTH BUYERS/TRIALS     $105.00/M
 24,157 QUARTERLY HOTLINE     $115.00/M
  FUNDRAISING RATE     $75.00/M
DESCRIPTION

Reach affluent individual investors who are actively tracking the performance of stocks, bonds and mutual funds held in their personal portfolios. These tech-savvy investors have purchased via direct mail a technical charting software package designed for the investor who really wants to dig into market analysis. It includes an interactive financial information service offering sophisticated charts and graphs for equities traded on the NYSE, AMEX and NASDAQ. All of these highly motivated, serious investors have paid with a major credit card and have indicated on their software registration that they currently subscribe to at least one major financial publication.

  • 84% male
  • Median age 49
  • Median income $126,000+
  • 91% have attended/graduated college
  • 73% are married
  • 92% subscribe to a financial publication

 

These quality investors have a great interest in financial and investment opportunities and are in need of top quality information to become more educated and confident in their investment decisions.

 

RECOMMENDED USAGE:

These affluent investors are ideal prospects for

Business & home office

Fundraising offers

Business publications

Consumer publications

Computer software & hardware

Travel

Financial publications

Investment offers

Upscale gift catalogs

Credit card offers

 
 

Telephones are available with approved telemarketing script.
100% Home address

AVERAGE UNIT OF SALE: $79.00 - $295.00

SOURCE: Direct mail/Internet

 

MINIMUM TEST: 5,000

 

NEW MAILER REQUIRED TO PREPAY ON FIRST ORDER.

MINIMUM ORDER: 10,000

2 SMP REQUIRED.

20% COMMISSION TO RECOGNIZED BROKERS.

ORDERS CANCELED AFTER MAIL DATE REQUIRE PAYMENT IN FULL.

ALL CANCELED ORDERS WILL BE BILLED AT A FLAT FEE OF $50 IN ADDITION TO APPLICABLE RUN CHARGES OF $10/M AND SELECTION, TAPE AND SHIPPING CHARGES.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL/INTERNET 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 84% MALE  
SELECTS
100% ZIP SEQUENCE   
PHONES   $20.00/M
STATE, SCF   $5.00/M
ADDRESSING
KEY CODING  $2.00/M
CHESHIRE LABELS  NO CHARGE
E-MAIL/MODEM  $15.00/F
FLOPPY DISC  $15.00/F
KEYING  $2.00/M
MAGTAPE  $25.00/F
P/S LABELS  $8.00/M
RUN CHARGES  $10.00/M
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