Reach affluent individual investors who are actively tracking the performance of stocks, bonds and mutual funds held in their personal portfolios. These tech-savvy investors have purchased via direct mail a technical charting software package designed for the investor who really wants to dig into market analysis. It includes an interactive financial information service offering sophisticated charts and graphs for equities traded on the NYSE, AMEX and NASDAQ. All of these highly motivated, serious investors have paid with a major credit card and have indicated on their software registration that they currently subscribe to at least one major financial publication.
- 84% male
- Median age 49
- Median income $126,000+
- 91% have attended/graduated college
- 73% are married
- 92% subscribe to a financial publication
These quality investors have a great interest in financial and investment opportunities and are in need of top quality information to become more educated and confident in their investment decisions.
RECOMMENDED USAGE:
These affluent investors are ideal prospects for
Business & home office
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Fundraising offers
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Business publications
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Consumer publications
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Computer software & hardware
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Travel
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Financial publications
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Investment offers
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Upscale gift catalogs
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Credit card offers
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Telephones are available with approved telemarketing script. 100% Home address
AVERAGE UNIT OF SALE: $79.00 - $295.00
SOURCE: Direct mail/Internet
MINIMUM TEST: 5,000
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