This Tri-Media list is 100% direct-response generated and comprised of consumers who have inquired about, or purchased such products as pastoral/lay leader resources, praise/worship materials, Bible study products, Christian growth aids, and home schooling resources. They are generally conservative Christians, pro-family/pro-life, and responsive to donor appeals. File is 100% Zip+4 certified.
Product Interest
|
|
Homeschool Interest
|
924,300
|
Pastoral/Lay Leader Product Buyers
|
366,100
|
|
|
Head of Household Age
|
|
Ages 18 to 29
|
8,200
|
Ages 30 to 39
|
99,780 |
Ages 40 to 49
|
467,390
|
Ages 50 to 59
|
371,300
|
Ages 60 to 69
|
382,700
|
Age 70+
|
232,600
|
*Any age range may be selected.
|
|
|
|
Income
|
|
$15,000 to $34,999
|
112,650
|
$35,000 to $49,999
|
99,730
|
$50,000 to $74,999
|
467,390
|
$75,000 to $99,999
|
237,310
|
$100,000+
|
254,820
|
|
|
Ages of Children
|
|
Age 0 to 3
|
3,900
|
Age 4 to 7
|
203,700
|
Age 8 to 12
|
185,640
|
Age 13 to 18
|
398,810
|
NCOA: Monthly
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