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Financial and Investment Mail Order Buyers
NCRI's Financial & Investment MOB's file targets known investors with higher than average incomes $00k+ and Home Values in excess of $400K. Over 50% of these households have investment resources of $500K or more (selectable by investment resource ranges.
These consumers are heavily invested in their financial security. Over 70% use online brokers or financial advisors. Many types of investment categories such as stocks, bonds, annuities, 401K plans, real estate and others are available for more precise targeting, as are a number of other credit, financial and mortgage criteria (please inquire for a full listing).
In addition, NCRI has culled numerous financial credit and purchasing attributes along with projected net worth, geo-demographic, psychographic and lifestyle characteristics to create a propensity segment called "Wealth Insights" . The "Wealth Insights" segment targets some of the most affluent, high net worth households in the country with a propensity to buy investment and financial products and services as well as high-end insurance.
The information on this file is gleaned from self reported surveys, credit, financial, mortgage and credit attributes. All records have been flagged with hotline Mail Order and Online Purchases (selectable) as well as Purchase Frequency and Monetary Ranking.
Prime Prospects for: High-end Investment & Financial offers, Premium Credit Cards, Luxury Goods and Travel and a variety of High Ticket offers.
Quick Profile
Average Age 49
Income $100K+
Homeowners
Source
Credit, Financial & Purchasing Characteristics
Direct Mail
Lifestyle Questionnaires
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