Hands-on-Hobbyists (Do-It-Yourself Buffs) Mailing List

These do-it-yourselfers have indicated their interest in home workshops, home repair & remodeling, automotive and electrical repairs through related direct mail purchases and in self reported lifestyle questionnaires.

SEGMENTS COUNTS THROUGH 07/29/2025
8,322,290 TOTAL UNIVERSE / BASE RATE $65.00/M
 1,518,010 THREE MONTH HOTLINE     + $10.00/M
 6,869,390 HOMEOWNERS     + $10.00/M
  CATEGORY SELECT (PARTIAL LISTING)     + $10.00/M
  AUTOMOTIVE/MECHANICAL     + $10.00/M
  ELECTRONICS     + $10.00/M
  GENERAL HANDIWORK     + $10.00/M
  HOME REMODELING     + $10.00/M
  HOME WORKSHOP     + $10.00/M
  WOODWORKING     + $10.00/M
DESCRIPTION

 

Hands-on-Hobbyists (Do-It-Yourself Buffs)

 

These do-it-yourselfers have indicated their interest in home workshops, home repair & remodeling, automotive and electrical repairs through related direct mail purchases and in self reported lifestyle questionnaires..

Prime prospects for:   Home repair/home remodeling offers as well as automotive and electronic offers. In addition, target these responsive consumers for credit/financial and insurance offers plus "value" oriented products and services. .

Quick Profile:
      Age 48
      Average Income $50K+
      82% Homeowners     
      35% Credit Card Holders

Source:
      Direct Mail Purchases
      Lifestyle Questionnaires

  

Turnaround Time: 3 business days. Exceptions can be made only with the approval of the Account Executive

Minimum Order: 

 

Postal - 10,000 or $500 (if approved by Account Executive)
Email - 15,000


Net Name Arrangements:
 
50,000 name minimum. 85% net name. $8.00/M running charge.

Multiple Usage/Volume Discounts: Inquire 

Postal Enhancements: To increase deliverability while reducing postage costs, all files are matched against the US Postal Service's National Change of Address File (NCOA©) to verify addresses.Bar codes can be applied too

ORDERING INSTRUCTIONS
POPULARITY: 97
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, DIRECT MAIL PURCHASES, LIFESTYLE QUESTIONNAIRES 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 100% MALE  
SELECTS
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
BANK CARD HOLDERS   $10.00/M
CATEGORY   
DWELLING TYPE   $5.00/M
GENDER OF CHILD   $10.00/M
GENDER/SEX   $5.00/M
GEOGRAPHY   $5.00/M
HOME OWNER   $5.00/M
INCOME SELECT   $7.50/M
LENGTH OF RESIDENCE   $5.00/M
LIFESTYLE SELECT   $10.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $5.00/M
MORTGAGE INFORMATION   $10.00/M
NIELSEN CODES   $5.00/M
PREMIUM CARD HOLDERS   $10.00/M
PRESENCE OF CHILDREN   $7.50/M
PRIZM CODES   $10.00/M
RENTER   $5.00/M
RETAIL CARD HOLDERS   $10.00/M
UPSCALE RETAIL CARD HOLDERS   $10.00/M
ADDRESSING
KEY CODING  $0.00/M
EMAIL  $75.00/F
FTP TRANSFER  $75.00/F
RELATED LISTS
FOCUS USA MASTERFILE - POSTAL AND EMAIL
HEALTH AND FITNESS MAIL ORDER BUYERS
MONTHLY NEW MOVERS
HOME-TIME (MAIL ORDER BUYERS OF HOME & LIVING OFFERS)
FREQUENT TRAVELERS - BUSINESS, LEISURE, FAMILY
MAGAZINE AND BOOK MAIL ORDER BUYERS
BUYERS SURVEY MARKETPLACE
AMERICANS PLANNING TO BUY
ARTFUL LIVING (UPSCALE LIFESTYLES)
SMITHSONIAN MAGAZINE - ENHANCED DATABASE