Single Parent Families Mailing List

These parents, who have sole responsibility as head of household, have little time for shopping and often rely heavily on direct mail for many of their specific needs

SEGMENTS COUNTS THROUGH 04/22/2025
2,121,140 TOTAL UNIVERSE / BASE RATE $60.00/M
 1,389,290 MAIL RESPONSIVE     + $10.00/M
 1,327,130 CREDIT CARD HOLDERS     + $10.00/M
DESCRIPTION

 

Single Parent Families

 

These parents, who have sole responsibility as head of household, have little time for shopping and often rely heavily on direct mail for many of their specific needs.

This growing segment of America's households is a valuable audience for offers geared toward economy-minded parents.

Prime prospects for:   Credit card offers, insurance, education related products, books, magazines, children's products, and other general merchandise.

Quick Profile:
        Average Age 37
        Average Income $36K

Source:
        Lifestyle Questionnaires
        Credit Data

 

Turnaround Time:                 

3 business days. Exceptions can be made only with the approval of the Account Executive.

Minimum Order:

Postal - 10,000 or $500 (if approved by Account Executive)
Email - 15,000 Min Order Qty.

Net Name Arrangements:                 

50,000 name minimum. 85% net name. $8.00/M running charge.

Multiple Usage/Volume Discounts:                 

Inquire.

Postal Enhancements:

To increase deliverability while reducing postage costs, all files are matched against the US Postal Service's Nation Change of Address File (NCOA) to verify addresses. Bar codes can be appliied too.

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: COMPILED LISTS, LIFESTYLE QUESTIONNAIRES,CREDIT DATA 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $10.00/M
AGE OF CHILDREN   $10.00/M
BANK CARD HOLDERS   $10.00/M
DWELLING TYPE   $5.00/M
GENDER OF CHILD   $10.00/M
GENDER/SEX   $5.00/M
GEOGRAPHY   $5.00/M
HOME OWNER   $5.00/M
INCOME SELECT   $7.50/M
LENGTH OF RESIDENCE   $5.00/M
LIFESTYLE SELECT   $10.00/M
MAIL ORDER BUYERS   $10.00/M
MARITAL STATUS   $5.00/M
MORTGAGE INFORMATION   $10.00/M
NIELSEN CODES   $5.00/M
PHONE NUMBER   $15.00/M
PREMIUM CARD HOLDERS   $10.00/M
PRESENCE OF CHILDREN   $7.50/M
PRIZM CODES   $10.00/M
RENTER   $5.00/M
RETAIL CARD HOLDERS   $10.00/M
UPSCALE RETAIL CARD HOLDERS   $10.00/M
ADDRESSING
KEY CODING  $0.00/M
EMAIL  $75.00/F
FTP TRANSFER  $75.00/F
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