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Sweepstakes, Lotteries and Gambling Enthusiasts
These impulsive sweepstakes, contest, lottery and gambling enthusiasts are prime prospects for direct mail and internet driven offers that appeal to their opportunistic drive to win prizes, free gifts and cash.
Whether entering Sweepstakes and Contests that offer them the chance to win valuable prizes and gifts (e.g. free travel, vacation escapes, new cars, electronics, gift certificates and more) to games of chance, such as Lotteries and Vegas style gambling (casino vacation packages, gambling cruises, internet gambling, etc.). This audience is highly motivated to win, time and time again.
Prime prospects for:
All direct mail and internet based sweepstakes, contest and lotteries, as well as gambling/gaming related offers, vacations, cruises and websites, infomercial driven merchandise and similar impulse offers.
Quick Profile:
47% Have Incomes of $50K or Less
52% Have Incomes between $35K-$99K
49% Are Between the Ages of 40-65
44% Male, 43% Female
Source:
Direct Mail and Internet Sweepstakes/Contest/Lottery Participants, Casino Goers, Gambling Cruises/Vacations & Lifestyle Questionnaires.
Turnaround Time:
3 business days. Exceptions can be made only with the approval of the Account Executive
Minimum Order:
Postal -10,000 or $500 (if approved by Account Executive)
Email - 15,000
Net Name Arrangements:
50,000 name minimum. 85% net name. $8.00/M running charge.
Multiple Usage/Volume Discounts: Inquire
Postal Enhancements:
To increase deliverability while reducing postage costs, all files are matched against the US Postal Service's National Change of Address File (NCOA©) to verify addresses.Bar codes can be applied too |
