|
COUNTS THROUGH 10/02/2025 |
|
|
| 12,224,400 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 12,224,400 |
12 MONTH COUNT |
$65.00/M
|
| 3,315,900 |
THREE MONTH HOTLINE |
+
$10.00/M
|
| 3,029,599 |
ANIMAL WELFARE DONORS |
+
$10.00/M
|
| |
DOG OWNERS |
+
$10.00/M
|
| |
CAT OWNERS |
+
$10.00/M
|
| 1,561,910 |
PET OWNERS (OTHER) |
+
$10.00/M
|
| 142,100 |
PET MAGAZINE SUBSCRIBERS |
+
$10.00/M
|
|
|
|
Animal Kingdom– Donors & Pet Owners
In addition to being loving pet owners, over 30% of these animal loving households also donate to animal welfare causes. Whether caring for their special cat, dog, bird, or other animal “family member”, these households purchase a variety of pet products/merchandise via specialty retail stores, direct mail offers and animal magazines.
Prime Prospects for:
All pet related offers such as pet supplies, pet care & grooming services, veterinary services, pet insurance & prescriptions, animal welfare causes, and pet affinity credit cards.
Quick Profile:
83% Homeowners
Income – 53% between $35K-$99K
Presence of Children 41%
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, LIFESTYLE QUESTIONNAIRE, PET MAGAZINES, PET RELATED MERCHANDISE/FOOD PURCH |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
|
|
| AGE |
$10.00/M |
| BANK CARD HOLDERS |
$10.00/M |
| CAT OWNERS |
$10.00/M |
| CHILDREN BY AGE / GENDER |
$10.00/M |
| DOG OWNERS |
$10.00/M |
| DWELLING TYPE |
$5.00/M |
| GENDER/SEX |
$5.00/M |
| GEOGRAPHY |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME SELECT |
$7.50/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MAIL ORDER RESPONSIVE & BUYERS |
$10.00/M |
| MARITAL STATUS |
$5.00/M |
| MEDIA |
|
| NIELSEN CODES |
$5.00/M |
| PRESENCE OF CHILDREN |
$7.50/M |
| PRIZM CODES |
$10.00/M |
| RETAIL CARD HOLDERS |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| EMAIL |
$75.00/F |
| FTP TRANSFER |
$75.00/F |
|
