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Hispanic Americans
Latinos (Hispanics) in the U.S. are 53 million strong and growing. While the Latino population is growing as a whole, it is the younger set, between the ages of 6-34 that makes up the largest and most influential segment...Nearly 25% of all Americans between the ages of 6-34 are Hispanic. Each year, approximately 800,000 U.S. born Hispanics reach adulthood.
Hispanics' purchasing power continues to grow annually and is expected to meet or exceed $1.5 trillion in 2015. In the upscale Latino market segment, 75% are under age 45 and many have children in the household. They are tech savvy, early adaptors and connected. They spend more on technology and electronics than the American population at large and also tend to travel more and spend more on telephones, clothing, beauty & cosmectics and everyday purchases for the family and entertaining. Savvy marketers can't ignore this strong buying population.
Prime Prospects For: A wide range of offers, from Catalogs offering clothing, children's merchandise, beauty supplies & accessories and home furnishings to travel offers, family entertainment, telecommunications, technology/electronics, insurance, credit and financial offers.
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