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Empty Nesters
After years of raising their families, these parents now have the opportunity to focus on their own needs, desires, and goals for the future.
With interests ranging from home improvement to traveling or retirement planning, these mature individuals, eager to enrich their lives, are responsive to a wide variety of offers.
Prime prospects for: Insurance programs, vacation and travel offers, pre-retirement planning, financial services such as IRA's, CD's and money markets, home improvement offers, and home equity loans.
Quick Profile:
Average Age 58
Average Income $51K
Source:
Lifestyle Questionnaires
Direct Mail & Credit Sources
Turnaround Time:
3 business days. Exceptions can be made only with the approval of the Account Executive.
Minimum Order:
Postal - 10,000 or $500 (if approved by Account Executive.
Email - 15,000 Min Order Qty.
Net Name Arrangements: 50,000 name minimum. 85% net name. $8.00/M running charge.
Multiple Usage/Volume Discounts: Inquire.
Postal Enhancements:
To increase deliverability while reducing postage costs, all files are matched against the US Postal Service's National Change of Address File (NCOA©) to verify addresses.Bar codes can be applied too. |
