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Coupon Clickers & Clippers are value conscious consumers who take an active role in their household and personal item purchases. Since many of their purchase decisions are driven by value for their money, these consumers are more likely to test new products and brand names through the use of coupons, trial size samples and purchase rebates.
It's no surprise that this file is comprised primarily of female buyers of a variety of products and services who are receptive to a number of direct mail and retail offers. Select from a vast array of demographic and lifestyle characteristics for offer-specific audience segmentation.
Prime Prospects for:Many products and services including discounted travel, insurance, magazines/books, continuity clubs, packaged goods, credit offers and fundraising appeals.
Quick Profile:Average Age 50, Average Income $38K+, 60% Females
Source:Product Rebates, Coupons & Product Sample Offers, Direct Mail/Web, Self-Reported Surveys both On & Off Line
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