100% of these responsive households have made a recent catalog purchase with a bank card. Merchandise runs the gamut from home furnishings to apparel, electronics to gardening supplies.
Many purchase categories are available @ $15/M
Prime prospects for:Credit card offers, continuity clubs, magazines and books, travel, insurance, service provides, solo offers and fundraising appeals.
Quick Profile:Average Age 48, 43% Income $30-75K, 68% Income $50k+
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