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This file contains 34,873,007 computer & electronics owners compiled from mail & telephone purchase information, warranty card registrations, surveys, questionnaires, trade show-conference-seminar attendee rosters, subscriptions, rebate coupons, directories and other private sources.
CATEGORY/USER TYPES:
| Computer/Peripherals Purchased For: |
|
| Home Use: |
|
| Apple |
337,480 |
| CD ROM |
789,650 |
| Color Printer |
458,040 |
| Computer Modem |
1,551,310 |
| IBM or Compatible |
1,281,060 |
| Laser Printers |
821,826 |
| MACs |
216,826 |
| Business Use: |
|
| Apple |
404,950 |
| CD ROM |
633,790 |
| Color Printer |
354,500 |
| Computer Modem |
899,130 |
| IBM or Compatible |
1,415,000 |
| Laser Printers |
1,172,650 |
| Operating Systems Used: |
|
| DOS |
1,419,140 |
| OS/2 |
81,200 |
| Windows |
1,283,960 |
| Electronic Merchandise Purchased: |
|
| Answering Machine |
4,904,930 |
| Cellular/Mobile Phone |
8,193,150 |
| Compact Disc Player |
4,633,860 |
| Digital Camera |
224,550 |
| DVD Player |
157,400 |
| DVD - ROM Drive |
123,300 |
| External Storage Device |
169,550 |
| Fax Machine |
462,240 |
| Game System |
665,150 |
| High-Definition TV |
127,000 |
| Interactive CD Player |
254,850 |
| Laser Disc Player |
298,170 |
| Pager |
1,251,950 |
| Personal Digital Assistant (e.g. Palm Pilot) |
51,250 |
| Satellite Dish |
790,200 |
| Scanner |
687,400 |
| VCR |
6,114,700 |
| Video Camera |
2,657,780 |
GENDER:
| Female |
10,895,250 |
| Male |
11,982,100 |
PLAN TO PURCHASE:
| Cell Phone |
317,700 |
| Digital Camera |
176,950 |
| DVD Player |
150,550 |
| DVD-ROM Drive |
77,450 |
| External Storage Device |
60,950 |
| Game System |
44,250 |
| High-Definition TV |
75,050 |
| Pager |
115,550 |
| Personal Digital Assistant (e.g. Palm Pilot) |
23,550 |
| Recordable CD-ROM Drive |
90,250 |
| Satellite Dish |
230,000 |
| Scanner |
153,700 |
SMALL OFFICE/HOME OFFICE (SOHO):
| Do Office Work From Home |
40,850 |
| Home Office |
1,527,450 |
| Operate Business From Home |
204,700 |
| Self-Employed |
3,861,650 |
| Total SOHO Population |
3,950,100 |
AGE OF PC:
| 1 Year or Less |
575,000 |
| 2-3 Years |
747,300 |
| 4+ Years |
463,000 |
COMPUTER OWNERSHIP:
| Own a PC |
7,233,322 |
| Own an Apple/Mac PC |
1,252,300 |
| Own an IBM Compatible PC |
9,093,550 |
TYPES OF SOFTWARE USED:
| Database |
1,030,350 |
| Games & Entertainment |
3,952,550 |
| Personal Finance Organizer |
2,154,250 |
| Presentation |
742,850 |
| Print Creativity |
146,900 |
| Reference & Education |
3,748,400 |
| Spreadsheet |
1,539,050 |
| Word Processing |
2,296,050 |
PURCHASED SOFTWARE LAST YEAR:
| Purchased 1-2 Times |
389,800 |
| Purchased 3-4 Times |
140,450 |
E-MAIL ADDRESS:
*Please Inquire for E-mail Address Pricing & Counts
SUBSCRIBE/PLAN TO SUBSCRIBE TO AN ONLINE SERVICE:
| Subscribers |
5,965,100 |
Plan to SubscribeONLINE ACTIVITIES:
| Pay Bills |
68,000 |
| Shop Insurance |
39,550 |
| Shop Mortgage/Loans |
36,400 |
| Shop for Vehicles |
77,800 |
| Surf the Net |
665,100 |
PURCHASED ONLINE:
| Book or Music |
99,650 |
| Clothing |
84,100 |
| Hardware/Software |
71,800 |
| Make Travel Arrangements |
164,650 |
| Trade Stocks/Bonds |
68,700 |
NUMBER OF ONLINE PURCHASES IN LAST SIX MONTHS:
| Purchased 1 Time |
61,950 |
| Purchased 2-4 Times |
60,400 |
| Purchased 5-10 Times |
18,450 |
| Purchased 11+ Times |
4,950 |
OCCUPATION (INCLUDES SPOUSE):
| Clerical (White Collar) |
3,183,300 |
| Home Office Worker |
1,527,450 |
| Homemaker (Full-Time) |
4,915,750 |
| Middle Management |
2,794,750 |
| Military Personnel |
319,650 |
| Professional/Technical |
10,478,800 |
| Retired |
5,271,550 |
| Sales/Marketing |
2,499,850 |
| Self-Employed/Business Owner |
3,861,550 |
| Student |
1,540,400 |
| Tradesman/Blue-Collar |
3,665,450 |
| Upper Management/Administrative |
2,628,050 |
| Working Women |
11,077,450 |
EDUCATION (INCLUDES SPOUSE):
| Completed Graduate School |
2,689,700 |
| Completed College |
5,695,900 |
| Completed High School |
7,048,900 |
| Some Graduate School |
374,900 |
| Some College |
1,660,950 |
| Some High School or Less |
234,850 |
| Vocational/Technical School |
919,150 |
CONSIDERING IN NEXT 12 MONTHS:
| Applying for Auto Loan |
198,050 |
| Applying for Home Equity Loan |
78,350 |
| Applying for Low-Fee Credit Card |
92,050 |
| Applying for Low-Interest Credit Card |
176,750 |
| Applying for Mortgage |
142,920 |
| Investing in Individual Stocks/Bonds |
135,950 |
| Investing in Mutual Funds |
154,400 |
| Purchasing Auto Insurance |
182,300 |
| Purchasing Disability Insurance |
38,150 |
| Purchasing Homeowners Insurance |
149,750 |
| Purchasing Life Insurance |
176,350 |
| Purchasing Long-Term Care Insurance |
39,000 |
| Purchasing Medicare Supplement Insurance |
43,500 |
INTENDING TO DO IN NEXT 6 MONTHS:
| Buy PC |
1,471,950 |
| Change Jobs |
177,150 |
| Graduate |
25,750 |
| Move |
540,500 |
| Purchase a Home |
336,150 |
| Remodel a Home |
1,148,750 |
| Retire |
30,900 |
| Start a Business |
64,450 |
TECHNOLOGICAL LIFESTYLES:
| Own a PC |
15,523,900 |
| Electronics |
3,645,700 |
| Home Videogames |
2,834,150 |
| Science/New Technology |
2,579,900 |
PURCHASING BEHAVIOR:
| Bought Item from Mail Offer |
4,489,800 |
| Direct Mail Buyer |
12,288,100 |
| Shop by Catalog/Mail Order |
9,923,550 |
| Shop Via TV |
203,000 |
| Subscribe to Cable TV |
7,846,650 |
** SAMPLE MAILING PIECE OR TELEMARKETING SCRIPT REQUIRED WITH ORDER**
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