Working Moms Mailing List

Working Moms are now the rule rather than the exception. Despite their hectic schedules, Working Moms enjoy the challenge and fulfillment of working. Getting the children ready and off to school, daycare, or babysitter and then off to work is the beginning of a mom's marathon. Shopping and running errands are often done on lunch breaks.

Working Moms are constantly juggling and multitasking, trying to make it through the day as best they can. In search of balancing their own needs with their responsibilities, Working Moms welcome time-saving offers for clothing, health, beauty and self-improvement products, insurance, credit cards, children's clothing and toys, magazine subscriptions and vacation offers.

Some Interesting Stats

• Over 70% of mothers work.
• Almost 90% if working moms are the primary shopper for their household.
• 62% of moms are more likely to shop via their smartphones.
• 71% of moms use the Internet to get product information.

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