First-Time Parents Mailing List

Audience Profile These excited first-time parents are in a buying frenzy! These soon-to-be families have hundreds of new needs for various products, ranging from insurance and investment offers to subscriptions and catalogs. They have indicated via an online survey when they are expecting their first child.

SEGMENTS COUNTS THROUGH 05/01/2025
683,850 TOTAL UNIVERSE / BASE RATE $70.00/M
 683,850 NEW PARENTS (1-12 MONTHS)     $70.00/M
 57,000 MONTHLY HL (AVERAGE)     + $5.00/M
DESCRIPTION

Audience Profile

These excited first-time parents are in a buying frenzy! These soon-to-be families have hundreds of new needs for various products, ranging from insurance and investment offers to subscriptions and catalogs. They have indicated via an online survey when they are expecting their first child.

 

Terms and Conditions

25% Commission to SRDS Brokers!

Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after mail date are due in full. Net name arrangements negotiable based on volume.

 

List Usage

Citicorp Credit Services Readers Digest Young

 

Source: Direct Response/On-line Surveys 

 

Unit of Sale: N/A 

 

Minimum: 5,000 

Updates: Monthly 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, SELF-REPORTED INFORMATION FROM DIRECT RESPONSE SU 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
AGE   $5.00/M
CHILDREN PRESENT   $5.00/M
ETHNICITY   $5.00/M
GENDER   $5.00/M
HOMEOWNER   $5.00/M
INCOME   $5.00/M
MAIL ORDER BUYER   $5.00/M
MARITAL STATUS   $5.00/M
OCCUPATION   $5.00/M
RELIGION   $5.00/M
STATE/SCF/ZIP   $5.00/M
TELEPHONES   $15.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
E-MAIL  $35.00/F
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