NEW BABY DATABASE Mailing List

The birth of a child, particularly the first child, is a turning point for new parents. It’s an event that triggers a wave of consumer purchases ranging from diapers, clothing, food and insurance, to homes, furnishing, cars and appliances. 

 

No other life cycle list offers the accuracy, cost-efficiency, or selections of our New Baby Database, including the option of defining markets at either the pre or postnatal stage up to baby’s third birthday.

 

Minimum order 5,000 names.

 

Suggested usage:

Identifying the all important first birth, this file pinpoints predominantly two career families who have large disposable incomes and few if any brand loyalties. 

 

As a market, these families outspend childless families 2 to 1, and are prime candidates for not only a full range of baby products, but also day care, home entertainment, photography, recreation and catalog offers – virtually any product and/or service that promises the young family a better way of life.

 

Subscription and Small Business Pricing Available.

 

Selections Include:  (add $20/M)

Monthly Hotline	Gender of Child
First Birth	Month/Year of Birth

Other demographics available please inquire.

 

Post-Natal Counts:

Baby’s Age in Months

0	29,088		8	267,268
1	147,627		9	269,614
2	165,893		10	282,595
3	161,705		11	267,527
4	201,610		12	232,651
5	257,880		13 to 18	1,762,598
6	250,477		19-24	1,915,217
7	287,758		25-36	3,914,868

 

Post Natal State Counts:

AK	16,936	ID	56,252	MT	29,168	RI	29,648
AL	200,698	IL	419,001	NC	387,945	SC	189,205
AR	119,637	IN	276,417	ND	27,588	SD	31,319
AZ	177,147	KS	109,165	NE	68,443	TN	267,710
CA	871,494	KY	190,387	NH	40,069	TX	826,320
CO	151,355	LA	184,240	NJ	274,819	UT	111,088
CT	104,047	MA	156,762	NM	51,430	VA	269,253
DC	12,541	MD	188,225	NV	75,981	VT	19,370
DE	34,694	ME	45,462	NY	513,980	WA	183,163
FL	648,397	MI	403,140	OH	535,107	WI	214,848
GA	386,385	MN	180,746	OK	148,916	WV	68,434
HI	25,715	MO	247,753	OR	109,600	WY	18,329
IA	124,248	MS	118,174	PA	473,625

 

Pre-Natal Counts:

Number of Months until Baby Due

0 (Current Month)	96,765		4	46,808
1	111,693		5	33,149
2	95,532		6	17,142
3	61,347		7	1,941

 

Pre Natal State Counts:

AK	1,115	ID	2,273	MT	1,298	RI	1,513
AL	10,233	IL	19,007	NC	16,539	SC	7,970
AR	6,437	IN	11,158	ND	1,121	SD	1,251
AZ	9,482	KS	4,494	NE	2,759	TN	11,351
CA	41,764	KY	8,004	NH	1,774	TX	34,885
CO	7,441	LA	8,417	NJ	12,017	UT	4,229
CT	5,756	MA	7,695	NM	2,289	VA	11,728
DC	896	MD	9,566	NV	3,506	VT	693
DE	1,672	ME	1,905	NY	23,378	WA	8,588
FL	32,910	MI	17,217	OH	21,477	WI	8,406
GA	17,259	MN	7,128	OK	5,928	WV	2,969
HI	1,164	MO	9,721	OR	4,935	WY	835
IA	4,914	MS	5,297	PA	20,013

 

Other demographics available please inquire.