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A style guide for real American women
As the leading presence in special-size fashion retail for 15 years, Jessica London® sets the standard for high-quality and high-style women’s clothing in sizes 12 to 40. Jessica London® offers the modern, American, plus-size woman classic, stylish and feminine apparel updated with modern details to help her to create her own unique style. Collections include everything she needs to build a work-to-weekend wardrobe from impeccably tailored suiting and outerwear to feminine takes on casual sweaters and denim. Jessica London®’sdress shop is filled with every silhouette to fit and flatter beautifully. Each Jessica London® item is of the highest quality, always offered at exceptional values, empowering the Jessica London customer with confidence in all aspects of her busy life.
Demographics/Profile:
Women 92%
Average Income $70,000
Average Age 54
General Comments:
Easy fit sizes now available at $20/M
Small = 12
Medium = 14/16
Large = 18/20
X-Large = 22/24
Women's = 26/40
Product Select:
Careerwear, Casualwear, Intimates, Outerwear, Swimwear, Accessories, Footwear
Dollar select is based on average purchase.
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