|
COUNTS THROUGH 05/31/2025 |
|
|
25,101 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
4,847 |
3 MONTH HOTLINE SUBSCRIBERS |
+
$15.00/M
|
10,373 |
6 MONTH HOTLINE SUBSCRIBERS |
+
$10.00/M
|
17,559 |
12 MONTH HOTLINE SUBSCRIBERS |
+
$5.00/M
|
25,101 |
ACTIVE SUBSCRIBERS |
$110.00/M
|
12,228 |
EXPIRES |
$95.00/M
|
|
NON RECIPROCATION |
$150.00/M
|
|
CATALOG RATE |
$90.00/M
|
|
SPECIAL FUNDRAISING RATE |
$85.00/M
|
|
Published by Belvoir Media Group.
Gun Tests is a publication for the serious shooter. Subject matter includes the evaluation of handguns, rifles, shotguns and shooting accessories.
In addition, readers are kept up to date on the latest technical advancements, equipment, supplies and changes in governmental regulations that may affect them.
The readers of Gun Tests are interested in collecting and maintaining firearms as well as the safety precautions for gun owners.
Demographic Profiles:
Average Age 45-50
$100,000 Average Income
Reciprocal pricing applies.
All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. List owner/manager needs to be notified of any cut backs or cancellations before the merge happens.
Reference: M093809
|
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
2% FEMALE 81% MALE |
SPENDING: |
$49.00 AVERAGE ORDER |
|
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
ACTIVE SUBSCRIBERS |
|
DIRECT TO PUBLISHER (DTP) |
$10.00/M |
FORMER/EXPIRED SUBS |
|
GENDER/SEX |
$10.00/M |
PAID |
$10.00/M |
RENEWALS |
$11.00/M |
SCF |
$10.00/M |
STATE |
$10.00/M |
ZIP |
$10.00/M |
ADDRESSING |
KEY CODING |
$2.00/M |
COMPETITIVE OFFERS |
|
EMAIL DELIVERY (FLAT FEE) |
$75.00/F |
FUNDRAISING/NON-PROFIT |
|
KEYING |
$2.00/M |
MODEM/FTP/BBS (FLAT FEE) |
$75.00/F |
|