|
COUNTS THROUGH 07/31/2025 |
|
|
| 26,042 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 1,574 |
3 MONTH HOTLINE |
+
$15.00/M
|
| 5,896 |
6 MONTH HOTLINE |
+
$11.00/M
|
| 26,042 |
ACTIVE SUBSCRIBERS |
$110.00/M
|
| 20,043 |
EXPIRES |
$80.00/M
|
| |
NON-RECIPROCAL |
$150.00/M
|
| |
CATALOG RATE |
$90.00/M
|
| |
SPECIAL FUNDRAISING RATE |
$85.00/M
|
|
|
Published by Belvoir Media Group.
The Whole Dog Journal aids the serious dog owner in training, treating and feeding their pet the natural way.
Each month readers are given the tools they need to understand their dog and get his cooperation without threats or punishments. Readers are also kept informed of the latest natural remedies, nutritional information and
product evaluations.
Demographic Profile:
Average age 45 - 50
$50,000 Average income
Mostly homeowners
Reciprocal pricing applies.
- Cancellation fee at $150.00/F: All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. The list owner/manager needs to be notified of any cut backs or cancellations before the merge happens.
Reference: M093809
|
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
67% FEMALE 14% MALE |
| SPENDING: |
$39.00 AVERAGE ORDER |
|
|
| 3 MONTH HOTLINE |
$15.00/M |
| 6 MONTH HOTLINE |
$11.00/M |
| DTP/DMS |
$11.00/M |
| GENDER/SEX |
$10.00/M |
| PAID |
$11.00/M |
| RENEWALS |
$11.00/M |
| REUSE MINIMUM CHARGE |
$200.00/F |
| SCF |
$10.00/M |
| STATE |
$10.00/M |
| ZIP |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| EMAIL/FTP DELIVERY (FLAT FEE) |
$75.00/F |
| FUNDRAISING/NON-PROFIT |
|
|
