The Saturday Evening Post has chronicled American history in the making—reflecting the distinctive characteristics and values that define the American way. Today’s Post continues the grand tradition of providing art, entertainment, and information in a stimulating mix of idea-driven features, cutting-edge health and medical trends, plus fiction, humor, and laugh-out-loud cartoons. A key feature is the Post Perspective, which brings historical context to current issues and hot topics such as health care, religious freedom, education, and more.
Subscribers place high value on the quality content and beautiful design of the publication and look forward to its coverage of American history, American art, and everyday American heroes – plus travel, health and fiction in every issue. In short, The Saturday Evening Post is a publication of possibilities – inspiring its highly engaged readers to live life to the fullest.
A nostalgic audience with a passion for history. They are responsive to a variety of offers including, insurance, travel, collectibles, publishing and alternative investments. Philantropic, they donate to non-profit sectors such as humane, children's, cultural, health and more.
Saturday Evening Post readers are Influentials. They index high at all levels of social & civic engagement.
Influentials - 208
Written a letter to a Paper/Magazine or Called Radio/TV Show - 340
Written or called any Politician - 183
Attended a Political Rally, speech or Organized Protest - 239
Served as an Officer for Club/Organization - 178
Worked for a Political Party - 206
Participated in Envrionmental Groups/Causes - 196
A Saturday Evening Post consumer is...
47 times more likely than the average consumer to buy auto insurance in the next 12 months
147 times more likely than the average consumer to have long term care insurance
33 times more likely than the average consumer to have prescription drug insurance
162 times more likely than the average consumer to carry 4+ life insurance policies
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