|
COUNTS THROUGH 05/31/2025 |
|
|
| 12,406 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
| 1,298 |
LAST 3 MONTH BUYERS |
+
$12.50/M
|
| 2,795 |
LAST 6 MONTH BUYERS |
+
$7.50/M
|
| 5,826 |
LAST 12 MONTH BUYERS |
$95.00/M
|
| 12,406 |
LAST 24 MONTH BUYERS |
$85.00/M
|
| 3,107 |
24 MONTH INQUIRES |
$85.00/M
|
| |
FUNDRAISING RATE |
$75.00/M
|
|
|
Rockler Woodworking and Hardware catalog offers a complete line of professional quality tools, hardware and plans to knowledgeable craftsmen and serious do-it-yourselfers.
The diverse interests of these woodworkers range from furniture building and home remodeling to outdoor projects.
Demographics:
61% Age 35 - 64
53% $50,000+ Income
88% Married
92% Homeowners
75% College graduates
Reciprocal pricing applies.
All orders cancelled after merge and/or mail date will be billed at full rental rate. Orders cancelled prior to merge will be billed a $150/F fee plus $10/M run charges and all applicable selection charges. List owner/manager needs to be notified of any cut backs or cancellations before the merge happens. |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL (CATALOG) |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
10% FEMALE 83% MALE |
| SPENDING: |
$76.00 AVERAGE ORDER |
|
|
| $25+ |
$16.00/M |
| $50+ |
$21.00/M |
| $75+ |
$26.00/M |
| 12 MONTH HOTLINE |
|
| 13 - 24 MONTH HOTLINE |
|
| 3 MONTH HOTLINE |
$12.50/M |
| 6 MONTH HOTLINE |
$7.50/M |
| REUSE MINIMUM CHARGE |
$200.00/F |
| SCF |
$6.00/M |
| STATE |
$6.00/M |
| ZIP |
$6.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| EMAIL DELIVERY (FLAT FEE) |
$75.00/F |
| FUNDRAISING/NON-PROFIT |
|
| RUN CHARGES |
$8.00/M |
|
