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Consumers who have recently engaged with and enrolled in free or introductory trial offers for subscription-based services within the past 30 to 90 days. These individuals are actively exploring recurring-service solutions across categories such as streaming entertainment, meal kits, grocery delivery, and digital memberships. consumers focused on saving money over time. They demonstrate high purchase intent, strong responsiveness to promotional offers, and a willingness to provide payment credentials in exchange for convenience or value.
Full Selects Available: Subscribe and Save purchase by category, recency, tenure, frequency, engagement level- single trial users vs. multi trial users. household income bands |
