|
COUNTS THROUGH 05/01/2026 |
|
|
| 1,043,556 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
| |
BUYERS |
NO CHARGE
|
|
|
|
These response credit card holders have used their card to purchase home products to work at home on projects and home repair. These credit card holders have purchased do it yourself products and are credit worthy card holders. These credit card holders are responsive buyers who established credit worthiness through mail and rely on products that are promoted the same way. Demographics: Average age 36 - 40
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
100% DIRECT MAIL, MULTI SOURCED |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| CREDIT CARD TYPE |
$8.00/M |
| GENDER/SEX |
$5.00/M |
| GEO |
$8.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| ELECTRONIC DELIV |
$50.00/F |
|