Cash-Flow Stretched Consumers Mailing List

Households with observable financial stress signals: recent credit inquiries, revolving balance activity, or response to financial relief offers in the mail. Not modeled credit scores — actual behavior. These consumers are actively seeking solutions to monthly cash pressure. A guaranteed $ back on a bill they already pay is one of the most straightforward value propositions in direct mail. Universe should be tightened to records with confirmed mail responsiveness in the last quarter to avoid waste on stale files.

SEGMENTS COUNTS THROUGH 05/04/2026
1,049,052 TOTAL UNIVERSE / BASE RATE $80.00/M
 8,742 MONTHLY HOTLINE    
DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution.

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: BUYERS, CATALOG, RETAIL/POP, GIFT BUYERS, LIFESTYLE QUESTIONNAIRE, DIRECT MAIL SOLD, INTERNET/ON-LINE, MULTI SOURCED, CASH BUYERS, AGENT SOLD, OPT-IN E-MAIL, SINGLE BUYERS, CREDIT CARDS, MULTI-BUYERS, DIRECT RESPONSE, CONTINUITY/CLUB/BUYER 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 57% FEMALE 43% MALE  
SELECTS
100'S AVAILABLE   
DISCRETIONARY SPENDING INCOME   
DWELLING TYPE   
ETHNICITY   
EXACT AGE (YYMM BORN)   
GEOGRAPHY OR RADIUS   
HOME VALUE   
HOMEOWNER/RENTER   
LENGTH OF RESIDENCE   
MARITAL STATUS   
NARROW INCOME   
NET WORTH   
RECENCY   
SPANISH SPEAKING (LANGUAGE)   
TRANSACTIONAL DATA   
WEALTH (INVESTIBLE ASSETS)   
ADDRESSING
KEY CODING  $0.00/F
COUNTY FIPS & COUNTY NAME  
FILE DOWNLOAD  $25.00/F
FTP  $25.00/F
RADIUS