Fixed-Income Household Savers Mailing List

Retired or near-retired households on fixed income where utility costs are a known pressure point. The signal here is not age alone — it is the combination of fixed-income indicators with demonstrated response to savings or financial offers through the mail. This audience has time to read mail, tends to be loyal once enrolled, and the $ credit has outsized impact when monthly income does not flex. Retention rates on this segment tend to be strong, which matters if the mailer is measuring lifetime value, not just acquisition cost.

SEGMENTS COUNTS THROUGH 05/04/2026
599,884 TOTAL UNIVERSE / BASE RATE $80.00/M
 64,275 MONTHLY HOTLINE    
DESCRIPTION

This list was curated by our group of data experts with various data backgrounds spanning over 35 years.   Our experts begin by analyzing consumers who self-reported their intent to purchase a specific product, their purchasing history regarding specific products, and their preferred channel as compared to those that did not.  The resulting algorithm is applied to a dataset of only known buyers and responders.  These filters will always generate a higher-than-average response rate in any channel. The study data sets were augmented with demographic, lifestyle, interest, behavioral, financial, recency, frequency, monetary, and other transactional data, then modeled to create this responsive specific audience of intenders.  There are over 3,000 data sources that contribute information to this unique solution.

 

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: AGENT SOLD, CREDIT CARDS, MULTI-BUYERS, OPT-IN E-MAIL, LIFESTYLE QUESTIONNAIRE, MULTI SOURCED, CASH BUYERS, DIRECT MAIL SOLD, CONTINUITY/CLUB/BUYER, INTERNET/ON-LINE, RETAIL/POP, GIFT BUYERS, DIRECT RESPONSE, SINGLE BUYERS, CATALOG, BUYERS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 57% FEMALE 43% MALE  
SELECTS
100'S AVAILABLE   
DISCRETIONARY SPENDING INCOME   
DWELLING TYPE   
ETHNICITY   
EXACT AGE (YYMM BORN)   
GEOGRAPHY OR RADIUS   
HOME VALUE   
HOMEOWNER/RENTER   
LENGTH OF RESIDENCE   
MARITAL STATUS   
NARROW INCOME   
NET WORTH   
RECENCY   
SPANISH SPEAKING (LANGUAGE)   
TRANSACTIONAL DATA   
WEALTH (INVESTIBLE ASSETS)   
ADDRESSING
KEY CODING  $0.00/F
COUNTY FIPS & COUNTY NAME  
FILE DOWNLOAD  $25.00/F
FTP  $25.00/F
RADIUS