MAC - Young At Heart Mailing List

“Young At Heart” consumers are typically older adults who stay actively engaged in life—enjoying time with their grandchildren, watching daytime TV, and traveling domestically.

SEGMENTS

COUNTS THROUGH 04/29/2026

4,355,200

TOTAL UNIVERSE / BASE RATE

$80.00/M

580,000

QUARTERLY

$80.00/M

DESCRIPTION

“Young At Heart” consumers are typically older adults who stay actively engaged in life—enjoying time with their grandchildren, watching daytime TV, and traveling domestically. They tend to be conservative in their values, generous with charitable donations, and responsive to traditional shopping channels like direct mail and phone ordering. Many also have a passion for collecting, making them especially receptive to niche offers, ontinuity-style programs, travel and vacatiuon offers and much more.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #700808 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($8.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS NOT AVAILABLE

MARKET:	CONSUMER
CHANNELS:
SOURCE:	MULTI SOURCED, LIFESTYLE QUESTIONNAIRE, MASTERFILE ENHANCED, DIRECT RESPONSE, COMPILED LISTS, BUYERS
PRIVACY:	UNKNOWN
DMA?:	YES - MEMBER
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	70% FEMALE

SELECTS

AGE INDICATOR

$3.50/M

DATE OF BIRTH

$5.00/M

DWELLING TYPE

$2.50/M

ETHNIC CODE

$10.00/M

HH INCOME

$5.00/M

HOME VALUE IN THOUSANDS

$20.00/M

HOMEOWNER/RENTER CODE

$7.50/M

LANGUAGE CODE

$10.00/M

LIFESTYLE

$12.50/M

MAIL BUYER

$10.00/M

MARITAL STATUS

$2.50/M

MINORITY

$10.00/M

NUMBER OF ADUTLS

$2.50/M

NUMBER OF CHILDREN

$2.50/M

PRESENCE OF CHILDREN

$7.50/M

PRESENCE OF CREDIT CARD

$20.00/M

RADIUS ROOFTOPS

$5.00/M

RADIUS ZIP/ZIP+4+CR CODES

$5.00/M

RELIGION

$10.00/M

ADDRESSING

KEY CODING

NOT AVAILABLE