|
COUNTS THROUGH 04/01/2026 |
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|
|
TOTAL UNIVERSE / BASE RATE |
$0.00/M |
| 1,237,679 |
MARCH/APRIL HOTLINE |
$100.00/M
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|
|
|
Consumers with a proven history of purchasing through direct mail channels, demonstrating strong responsiveness to offline marketing and structured offers. This audience is comfortable transacting via mail and consistently engages with clear, benefit-driven messaging, making them ideal for insurance acquisition as well as a wide range of direct response campaigns. Their established buying behavior translates into higher conversion potential and reliable performance across multi-touch mail strategies.
This audience is well suited for customer acquisition programs, insurance agent prospecting, home furnishins, apparel, financial & credit card, travel & leisure and more.
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|
| MARKET: |
CONSUMER |
| CHANNELS: |
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| SOURCE: |
INTERNET/ON-LINE, INSURANCE |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| AGE/INCOME/GENDER |
$5.00/M |
| BUYER PRODUCT CATEGORIES |
$15.00/M |
| CREDIT CARD |
$12.00/M |
| GEOGRAPHY |
$2.50/M |
| LIFESTYLE |
$10.00/M |
| MARITAL STATUS |
$5.00/M |
| PRESENCE OF CHILDREN |
$7.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| SFTP/EMAIL DELIVERY |
$50.00/F |
|