DARK HORSE Enter to Win Mailing List

DARK HORSE identifies adults who have recently entered online or mail-in sweepstakes, contests, and promotional prize drawings

SEGMENTS COUNTS THROUGH 02/23/2026
2,555,152 TOTAL UNIVERSE / BASE RATE $120.00/M
DESCRIPTION

DARK HORSE identifies adults who have recently entered online or mail-in sweepstakes, contests, and promotional prize drawings. These consumers actively respond to incentive-based offers and demonstrate consistent engagement with prize-driven marketing campaigns.

 

Available Selects: Recency 30, 60, 90- Day, Frequency tiers, Prize category interest, Household income, Geography, Age bands

 

Great for: Sweepstakes & Contest mailers, Publishers, continuity and subscription offer, Insurance, Credit Repair, Catalogs, Collectibles, Promotional Financial Offers

 

Contact Lisa Fidaleo today for detailed counts and additional markets!

 

30- Day Counts: 194,384

60- Day Counts: 426,428

90- Day Counts: 638,788

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
SELECTS
30, 60, 90- DAY RECENCY   $10.00/M
AGE/GENDER   $10.00/M
FREQUENCY   $10.00/M
PRIZE CATEGORY TYPE   $10.00/M
TOTAL HH INCOME   $5.00/M
ADDRESSING
KEY CODING  $7.00/M
ELECTRONIC DELIVERY  $50.00/F