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Description Summary
AmeriList’s Medicare-Seeking Seniors audience is comprised of U.S. adults generally aged 64 and older who have demonstrated active interest in Medicare-related topics. These individuals are researching Medicare coverage, seeking educational resources, comparing plan options, or inquiring about enrollment timelines, benefits, and supplemental coverage. This segment includes seniors approaching Medicare eligibility as well as those already enrolled who are evaluating plan changes, add-ons, or cost-saving opportunities. Given the complexity and importance of healthcare decisions at this life stage, this audience is highly information-driven, engaged, and responsive to clear, educational messaging that helps simplify Medicare choices and related healthcare offerings.
How Our Data Is Compiled
This audience is built using a combination of direct response activity, self-reported information, inquiry behavior, and transactional indicators associated with Medicarerelated interest. Individuals included in this segment have engaged with Medicare-focused content through information requests, educational research, enrollment inquiries, and value-driven healthcare or savings programs. Data is collected across multiple engagement touchpoints such as response-driven campaigns, subscriptions, registrations, and promotional interactions. All records are NCOA processed and CASS certified to ensure address accuracy and deliverability. The database is continuously refreshed, cleaned, and refined through ongoing data hygiene and enhancement processes to maintain accuracy, relevance, and campaign readiness.
Consider The Facts
• Over 1 in 3 Medicare beneficiaries review or compare their coverage options annually
Recommended Usage
Ideal use cases include outreach from Medicare Advantage and Supplement providers, insurance brokers and agencies, healthcare organizations, pharmacies, wellness brands, financial and retirement service providers, and educational organizations offering Medicare guidance, enrollment support, or senior-focused healthcare solutions.
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