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These consumers have demonstrated strong engagement with direct mail campaigns featuring general merchandise, designer-inspired fragrances, and home and healthcare products, and have participated in sweepstakes offering cash and prize opportunities.
The audience spans a wide range of ages and lifestyles and is consistently responsive to promotional offers. They represent ideal prospects for general merchandise promotions, contests, sweepstakes, and puzzle-based offers, as well as health and home products, self-improvement programs, fundraising initiatives, and publishing campaigns
GENDER: 60% Female; 40% Male SOURCE: 100% Direct Mail AVERAGE SALE: $30.00 (Buyers) MINIMUM ORDER: 10,000 |