Ad Exchange Observations Email List

The Ad Exchange Observations dataset is based on ad impression and bid-level transaction data observed across multiple programmatic ad exchanges. Underlying sources include RTB (real-time bidding) auction logs and ad call observation points aggregated by GSDSI’s digital intelligence infrastructure. No third-party data suppliers were noted; data originates from direct programmatic exchange integrations and web/app ad-serving telemetry captured by data collection network.

 

Programmatic signal capture — ingestion of bid requests, auction outcomes, and impression delivery logs from integrated ad exchanges. Normalization — mapping of different exchange data schemas into a unified event schema (standardized impression, bid, and pricing fields). Filtering — removal of invalid traffic, duplicates, or incomplete bid events. Attribution enrichment — cross-referencing ad placement metadata with domains, categories, and sometimes device or geo-level info. Aggregation and scoring — conversion of raw event data into aggregated metrics (e.g., impressions by domain, ad slot, or brand). Delivery formatting — formatted into feed-ready structures for analytics or downstream model inputs.