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Description Summary
The American Values Senior Network™ is a specialized database of Republican seniors who stand firm in their conservative beliefs and remain active, informed, and influential within their communities. These patriotic men and women are part of a generation that values faith, family, tradition, and freedom, and they represent one of the most dependable and responsive segments in direct marketing today. This carefully curated file features millions of Republican seniors nationwide, with selectable criteria such as age, income, voter district, veteran status, charitable involvement, health interests, lifestyle activities, and preferred conservative causes. Whether they are advocating for stronger borders, protecting the Second Amendment, supporting America’s military and veterans, or promoting faith-based initiatives, these seniors consistently show up, speak out, and take action.
How Our Data Is Compiled
The American Values Senior Network™ is built from a wide range of reliable sources that capture the lifestyle, demographic, and political profiles of Republican seniors across the country. Data is aggregated through voter registration records, consumer transactions, subscription activity, public filings, and specialized demographic databases to ensure both depth and breadth of coverage. All records are processed through National Change of Address (NCOA) and CASS Certification, guaranteeing
over 95% accuracy and deliverability. This meticulous process ensures that marketers can confidently reach active, engaged seniors with messaging that resonates and delivers results.
Consider The Facts
• Roughly 55–60% of seniors identify or vote Republican, making them a cornerstone of the conservative movement.
• Seniors control over $2 trillion in annual spending power and hold the highest average net worth of any age group
Recommended Usage
Companies and causes that benefit most from this database include: health and wellness providers (supplements, mobility aids, medical alert systems), financial and retirement planning services, insurance companies, veteran and military support
groups, Republican and Conservative PACs, political campaigns, faith-based and charitable organizations, patriotic merchandise retailers, and conservative-focused media outlets.
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